online personal styling + stylist + Cabi clothes by Jennifer Ebelhar

After years of putting your own needs last, it’s time to finally invest in yourself.

The Style Equation understands that as a woman over 50, you might feel like you’ve lost your sense of style. But we’re here to help you find it again.

It’s time to reclaim your style, redefine your confidence, and reintroduce YOU to the world through a wardrobe that feels authentically yours.

Whether you’re balancing motherhood, navigating life transitions, or simply ready to rediscover your personal style, your moment is now.

Let me guide you toward a style that effortlessly blends where you’ve been—and where you’re headed.

online personal styling + stylist + Cabi clothes by Jennifer Ebelhar

With years of experience helping women transform the way they see themselves, I understand that style isn’t just about clothing. It’s about telling the story of who you are with confidence, personality, and ease.

style for women over 50

Here’s how I can help make YOUR transformation a reality:

  • Are you coming out of a transitional phase of life—and ready to focus on YOU?
  • Are you tired of opening your closet every morning and feeling uninspired—even overwhelmed?
  • Do you crave a wardrobe that works wherever you go—whether it’s New York City, London, Rochester, or just picking the kids up from school?

You’re not alone, and you’re not as far from the solution as you may think. The life you’re living deserves a style that works for you, not against you.

Your Journey to Effortless, Elevated Style

Say goodbye to yoga-pants-only days or throwing on whatever’s clean. No more questioning: “Does this even work?” We’ll craft the look that feels casual but elevated, approachable yet polished. Here’s what working with me looks like:

Discovery & Self-Reflection

Let’s dive into who you are today—and where you want your style to go. We’ll revisit your previous looks and uncover the style vibe that feels the most like YOU.

Closet Edit

Together, we’ll explore your current wardrobe—including hidden gems you may have forgotten about. Out with anything that doesn’t serve you, and in with pieces that align perfectly with your life.

Styling Vision Board

Through a collaborative Pinterest board, I’ll create a tailored visual guide for your ideal wardrobe. We’ll define “your look” while ensuring comfort, class, and functionality.

Perfecting the Wardrobe

I’ll curate at least three specific outfits with direct shopping links that you can easily purchase. We’ll focus on items that integrate seamlessly into your life—and coordinate beautifully with pieces you already own.

Virtual Try-On Session

We’ll virtually “try on” the new wardrobe together to finesse every detail and ensure you feel fabulous and confident in every single outfit.

Your Personal Lookbook

By the end of our time together, you’ll have a fully customized style guide—a roadmap for confidently dressing every single day, no matter the occasion or location.

Styling packages

Where to turn when you don’t even know what looks good on you anymore.

RENEW | 6 Weeks | $997

Your Fast-Track to a New Wardrobe

You’re ready to feel confident in your own skin again. You’re tired of walking into your closet only to feel frustrated, uninspired, or overwhelmed. You want a wardrobe that reflects the confident, dynamic woman you know you are—one that doesn’t just fit your life but elevates it.

The Renew Package is designed to take you from doubting your style to owning it. Over the course of six weeks, we go far beyond “just clothes” to create an entirely personalized style that works effortlessly for YOU. This isn’t a quick fix—it’s a lasting transformation.

With the Renew Package, you’ll walk away with:

  • A clear understanding of your unique style and body shape.
  • A streamlined wardrobe featuring only the pieces that reflect your personal vibe.
  • Spending confidence when shopping—you’ll know exactly what works for you.
  • Outfit ideas for any occasion, whether it’s a casual lunch date or a formal event.
  • A virtual lookbook to reference when you’re pulling together outfits.
  • Better mornings (seriously) because choosing what to wear feels easy.
Personal Styling - What To Wear Over 50 - The Style Equation
Personal Styling - What To Wear Over 50 - The Style Equation

The Renew Workflow: Step-by-Step Transformation

1. Your Style Consultation

Time: 60 minutes
We kick off with a deep dive into YOU. During this call, we’ll explore questions that uncover your preferences, lifestyle needs, and wardrobe dreams.

  • We’ll also get the foundation set with your measurements and start your selfie diary, so you can see yourself with fresh eyes.

2. Closet Edit

Time: ~120 minutes
We’ll take a thoughtful look at your current wardrobe. This isn’t about getting rid of everything—it’s about understanding what works, what doesn’t, and why.

We’ll identify:

  • Go-to pieces you already love
  • Problem areas you’d like to fix
  • Colors, styles, and patterns that work
  • Gaps in your wardrobe that need attention
  • Pieces (or too many duplicates!) that might be holding you back

3. Research & Styling Vision Board

I’ll take what I’ve learned and create a curated Pinterest mood board that captures your ideal style vibe. We’ll collaborate back and forth to make sure everything feels just right.

Your style vision board will serve as a guide for:

  • The looks we’ll create
  • Colors and styles that align with you
  • Patterns, cuts, and outfit structures that work for your life

4. Outfit Recommendations

Time: 60 minutes
Once your style direction is clear, I’ll present curated outfits specifically tailored for you—including shopping links to purchase directly.

  • We’ll include a variety of outfits so you have something for every season and every occasion.
  • I’ll also work with your budget to ensure you’re building a wardrobe that works without feeling overwhelmed. Move fast here—online shopping links don’t last forever!

5. Virtual Fitting Room (Try-On Session)

Time: As long as it takes!
Once your curated pieces arrive, we’ll hop back on a virtual call to try everything on together. I’ll guide you step-by-step to:

  • Ensure the fit is perfect for you.
  • Suggest styling tips to polish the look.
  • Adjust any items or advise on returns if necessary.

6. Style Roadmap & Virtual Lookbook

To wrap up your transformation, I’ll present you with a personalized lookbook that includes:

  • Your body shape assessment so you’ll always know what works for you.
  • A wardrobe action plan to streamline your wardrobe moving forward.
  • Prioritized next steps for adding key seasonal or everyday pieces.
young looking 50 year old

Why Now Is the Perfect Time

As a mom, wife, professional, or all three, you’ve spent years taking care of everyone else. Now, it’s your turn.

When you dress with intention and confidence, you:

  • Feel empowered in every room you enter
  • Set an inspiring example for your kids and peers
  • Save time and energy—because you KNOW everything in your closet works for you

Sarah, one of my clients, put it perfectly:

“If I don’t do this now, it will just be so easy to slide back into the rut.”

Take this moment to step away from “the rut” and lean into a style that reflects the incredible woman you are.

style for women over 50

Jennifer Ebelhar, The Style Equation

Jennifer Ebelhar is a dedicated personal stylist with a mission to empower women over 50. With a keen eye for fashion and a heart full of compassion, Jennifer helps her clients transition from feeling dated and invisible to becoming relevant and radiant. Her approach is personalized, ensuring that every woman she works with feels confident and stylish in outfits they love wearing.

When nothing fits, I curate an elevated wardrobe for your unique figure.

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online personal styling + stylist + Cabi clothes by Jennifer Ebelhar

When nothing fits, I curate an elevated wardrobe for your unique figure.

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